Netflix Jumps 40%, Hits Highest Level Since 2011

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Netflix Jumps 40%, Hits Highest Level Since 2011

The former whipping boy for the tech industry is on the comeback trail.

Netflix, whose stock has dropped as low as $52.81 over the past year after almost hitting $300 in mid-2011, rose more than 40% since Wednesday's market close. The impetus appears to be a better-than-expected fourth-quarter earnings report in which the company announced that it added 2 million domestic streaming subscribers -- more than had previously been anticipated -- and posted a surprise profit.

Many investors lost confidence in the company in 2011 when it uncoupled DVDs and streaming subscriptions and began charging $16 a month for streaming plus DVDs, nearly twice the original price. The company then frustrat…
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