<iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/KEtAfAa67TY" width="640">></iframe> When drumming up publicity for a new show, celebrities typically use a tried-and-true format for their promos: big sound, bright lights and bold headlines. But not Louis C.K As the comedian is wont to do, he subverts the standard by, well, making fun of it. Watch C.K. hilariously break down the promo for his new HBO special, Oh My God, in the above video. Screenshot image courtesy of HBO via YouTube
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