Facebook and Twitter users often share updates about shopping, eating out or using products. Now, a new social network wants to reward consumers for sharing that kind of information online. Yappem, which launched out of private beta this week, gives users a chance to earn gift cards in exchange for posting about day-to-day interactions with brands and businesses. In essence, Yappem gamifies the idea of sharing shopping updates: The more brand experiences the user shares, the more coins they will earn on the service, which can then be exchanged for gift cards to major retailers. The goal of the service, according to its mission statement, is to provide a "niche brand-centric online community" of users who share and interact with each other about their shopping experiences. As Yappem's co-founder and CEO Justin Webb tells Mashable, "There are a lot of shopping services and a lot of brand services currently on the market, but very few of them reward with real value."
Comment